While I have a lot of mugs at home, most of them are just your normal liquid vessel. They just differ in color and the design printed on the cup itself, but otherwise they’re just your typical mugs. But I’m always open to adding more to my collection if I see a design that is pretty eye-catching. Whether I actually use it or not sometimes depends on my mood though.
Designer: Luminous Design Group
If this concept for a mug for a conceptual chocolate brand gets made, it’s something worth adding to my collection. The Horeca mug is a concept for Xocoyo, a brand that doesn’t actually exist but can possibly in the future. It draws heavily from Aztec architecture since the fictional brand also draws inspiration from that ancient civilization. You would think that steep staircases and ancient design would not have anything to do with a coffee or hot chocolate mug, but they were able to incorporate it.
The matte dark ceramic brings back the feel of the earthenware vessels from the Aztecs. The mug itself has geometric shapes from their architecture including the stairs-like bottom part and an angular-shaped handle. The wooden base complements the “steps” and adds a more organic look to the entire product. The name of the brand is etched into the mug.
This kind of design blends storytelling and functionality into what is usually a utilitarian object. But if you can sip your hot liquid of choice from such a mug or even if you just have it on display, wouldn’t you want to add something uniquely designed to your collection?
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