The Zippo lighter was the original EDC item, back when cigarette marketing was truly wild:
In the decades since, as these doctors started coughing a lot and cigarette smoking declined, Zippo branched out into other product categories to survive. This offering here brings them full circle, back into the EDC world, albeit in a ridiculous way. Here’s the $15 Zippo Bit Safe Lighter Insert:
Absurd as the product is, I will say a Zippo is easy to carry in the coin pocket of a pair of jeans. And hey, at least their marketers haven’t reached as far as the tobacco industry’s.
